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Agents Only is a Canadian B2B tech startup revolutionizing customer service. Their GigCX platform, an evolution in contact center engagements, replaces traditional in-house staff with a global network of freelance talent. This approach drastically cuts costs, with clients saving 25 – 40% compared to other solutions. With offices in the US, Mexico, the Philippines, Vietnam, and Colombia, they offer a secure, AI-enhanced service that connects qualified agents to customers worldwide. GigCX simplifies recruitment and training, making it a cost-effective choice for businesses seeking quality service and efficiency.
Despite their innovative approach, Agents Only faced significant hurdles. In a competitive market, they struggled with brand awareness. Their existing website failed to effectively communicate their unique value propositions, lacking the necessary impact. Additionally, they were missing crucial thought leadership and sales enablement assets, essential for engaging customers at various stages of their journey.
Agents Only envisioned a future where their platform would be synonymous with cutting-edge GigCX solutions. Their goal was to become a key player in the contact center industry, recognized for their innovative approach and cost-effective services. They aimed to establish a strong brand identity that resonates with their target B2B market, positioning themselves as the go-to solution for businesses seeking efficient, quality customer service solutions.
The team at Agents Only had charted a course for a significant digital overhaul. This strategy entailed revamping their website and deploying an organic search strategy to boost online presence. Integral to this vision were plans to enrich branded content and enhance their social media engagement, laying the groundwork for a stronger digital footprint.
LVT Marketing set out to develop a strategic solution focused on a deeper understanding of the target market. Our plan was to build detailed buyer personas and map customer journeys, aiming to craft messaging and a website design that would effectively engage and resonate. The redesign of the website was planned to integrate seamlessly with an SEO strategy, identifying key content areas to set Agents Only apart from its competitors.
The plan was to create a design that not only captivated visually but also communicated the core values and strengths of Agents Only. Our goal was to craft messaging that clearly articulated their unique position in the GigCX market, ensuring that every design element would amplify this narrative. This approach was intended to create a cohesive and engaging brand experience, setting the stage for the detailed execution to follow.
A range of third-party sources and tools were employed to refine the messaging and design direction for Agents Only. Project management was streamlined through Asana, with deadlines and dependencies mapped to maintain project momentum. The use of MIRO for whiteboarding enabled us to systematically plan and iterate on the website architecture. Each web page, case study, blog post, and creative asset developed was carefully briefed, incorporating the developed persona and customer journey strategy.
The existing website CMS was adopted to expedite a more fluid, rapid development process. The project was managed and deployed almost exclusively by the four LVT senior partners to ensure swift execution delivered at a high standard. Regular client meetings were held to gather feedback and make real-time adjustments, ensuring that each step of the project was in line with Agents Only’s needs and vision.
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The redesigned website for Agents Only, strengthened their positioning through more impactful design and resonant messaging. Home, About and Solutions pages were updated, a blog and resources section were added to build out the site.
Post-launch, website engagement metrics saw a notable increase, significantly outperforming the previous period. This improvement in user engagement was a testament to the effectiveness of the new information architecture, design, and messaging components.
An expanded color palette, image treatments, typography and more were detailed in as part of an early brand guide. This guide served as a foundational document, outlining the visual and stylistic elements of the brand, ensuring consistency across all future creative endeavors.
Our team crafted two compelling case studies and a detailed sales brochure, each reflecting the updated messaging strategy. These assets were designed to demonstrate Agents Only’s industry expertise and differentiated offerings, providing the sales team with effective tools to engage and persuade potential clients.
An early focus on SEO was pivotal in enhancing Agents Only’s online visibility. Keyword research, topic cluster development, content briefing, and onsite optimization laid a strong foundation for optimization. These efforts resulted in achieving several first-page rankings for competitive search terms, significantly boosting the brand’s digital footprint at the onset.
The creative and strategic foundation set by LVT Marketing positions Agents Only for sustained growth.
The enhanced digital presence, coupled with effective messaging and SEO, lays the groundwork for long-term success. As Agents Only continues to leverage these tools, they are expected to see ongoing increases in brand recognition, customer engagement, and market share.
The scope for ongoing or expanded collaboration with LVT Marketing remains vast, offering avenues to further enhance their brand and capitalize on emerging trends in the GigCX space.
